When Did Hourglass Makeup Get Launched
Supermodel Rosie Huntington-Whiteley has always been obsessed with dazzler, merely fans actually got an inside glimpse at her hair, makeup and skin routines when she launched her own digital beauty destination, Rose Inc., in 2018. As she grew her business, Huntington-Whiteley, 32, also developed even closer relationships with brands she loves, which led to her latest gig: the first-ever brand ambassador for Hourglass Cosmetics.
"It's a huge honor, because I've been an Hourglass fan for well-nigh 7 or eight years now," the star tells PEOPLE at the launch celebration for Hourglass' newly-launched concealer in Los Angeles on Wednesday dark.
Huntington-Whiteley began naturally speaking nearly her love of Hourglass' products in her beauty tutorials and on Rose Inc. (she'due south told PEOPLE about her obsession with Hourglass' Vanish Seamless Finish Foundation Stick before!), so the partnership was a dream-come-true for the model.
"It'southward always so special when you lot can align with a brand that speaks to you, what y'all're talking about is authentic and there'due south real integrity there," she says.
Adds CEO and founder Carisa Janes, "She'south such the embodiment of Hourglass. We thought to accept our first make administrator to be somebody similar Rosie, just seemed like the perfect fit. She's timeless, she's accessible, she's a modern woman."
Below, Huntington-Whiteley opens upwardly nearly working with Hourglass, designing a lipstick shade with the brand and more.
PEOPLE: How did you first find Hourglass?
Huntington-Whiteley: "My makeup artist used their products on me and I fell in beloved with them and I started buying them. I started to talk about the products in my beauty tutorials, and Hourglass reached out and last year we did small projects together. Information technology's just been this really natural evolution, becoming the face of the brand. I remember Carisa Janes, the founder, is just truly one of the smartest, chicest businesswomen that I know, and I look upwardly to her so much. She's become a mentor of mine, and it's a huge honour. It'south really heady."
What do you lot honey about the products?
RHW: "Commencement and foremost, they perform. The formulations are so luxurious. It'south really about enhancing your natural beauty, I think when it comes to the products. It's non about some kind of out-there, crazy make up look. It's only most looking the best that you can expect. I find all the products really easy to use."
You actually worked with Hourglass to create your own lipstick shade, named You Make Me. What was that process similar?
RHW: "I was actually quite surprised I ended upwards choosing this color, because information technology's not a color I would typically lean towards immediately. I had a whole choice to cull from, and I tried them all on for a few days and I wore them throughout my twenty-four hours. I put this i on, and I thought, 'Oh, hang on, this great.' It'south a really interesting, unique terracotta nude shade. I thought it was a really great colour for kind of everyday, but likewise to take you out into the evening. I got a lot of compliments on it, so information technology was kind of a no-brainer to me. I thought it was a unique shade and one that should work for everyone."
What are your other must-haves from the brand?
RHW: "I think if I had to recommend somebody to a production that hasn't tried the make before, I would recommend the Ambient Light Powder Palette. You lot can custom build the palette if you become into one of the stores in New York or in Los Angeles, only if you social club it online, it comes with three cute powder colors. I similar to think of it equally a finishing powder, but it leaves your confront with almost this candlelit sort of glow. And for somebody who doesn't like to wear a lot of makeup or somebody who likes to article of clothing a lot, it'southward very versatile. I use mine every unmarried day."
What first sparked your love of beauty?
RHW: "Makeup and dazzler has been a passion of mine for as long as I could remember. Watching my mom put on her makeup was something that I but cherished and loved. I would creep into her sleeping room and sit on the edge of her bed and lookout her transform from my mother into a woman who was going to piece of work, or a woman who was going out in the evening to see friends. It was the confidence that it gave her that really kind of attracted me to it."
— with reporting by Abby Stern
Source: https://www.yahoo.com/entertainment/rosie-huntington-whiteley-hourglass-cosmetics-182013527.html
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